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Advertising & Promotion
Sponsoring & Infographic
attending the University of Applied Sciences in Salzburg. Our majors are MultiMediaArt and MultiMediaTechnology.
The aim of our final project is to bring people from all over the world together in an unconventional way.
Food is part of our lifestyle and our culture, it implies traditions and offers many ways of preparation. We would love to gain pure impressions of the different eating habits and cultures.
That’s how the idea of Jacob Joins - Global Cooking came to life.
Hover the cursor over the picture to learn more about our team.
In order to invite people to participate in Jacob Joins we created 100 letters and sent them to randomly chosen people from all over the world. The handmade letters contain some little surprises for their recipients, like a set pop-up table, invitation cards to hand over to friends and a small bag filled with salt from Hallein in Austria.
Food and drink are going together - and if you are drinking you might need a coaster. So in addition to our letters about 800 coasters were printed to function as further advertising efforts. Each coaster was letterpress printed by hand in brown on 1.4 mm thick cardboard.
During our creative process we experimented with different ways to integrate Jacob Joins topic food into our creative work as a visual design element. So we used various groceries, like ketchup, mustard, tomato paste, honey, mayonnaise and spray cream to write our corporate lettering. A series of unique posters resulted.
For our sponsors we designed a special booklet including a delicious home made recipe by the Jacob Joins family and of course all the important information around the project.